VSLs, UGC-style ad edits, and DTC product creative for Meta & TikTok. Built around hooks, pacing, and structure that push toward the offer, not away from it.
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The editor behind the cuts.
I edit performance video for e-commerce and DTC brands. Content built to sell, not just look good.
My background is in retention editing: three years at one of the world's largest media publishing companies, optimizing video for some of the biggest creators on YouTube and Snapchat. That work was all about one question: where does the viewer drop off, and how do you fix it.
Today I apply that same skill to a different goal: getting products to sell. I produce VSLs, UGC-style ad edits, and DTC creatives for Meta and TikTok, built around strong hooks, tight pacing, and structure that pushes the viewer toward the offer instead of giving them a reason to scroll past.
Alongside editing, I also work as a graphic designer, building the motion graphics, product animation, and visual assets that go into the ads themselves, so the design and the edit are built together, not bolted on afterward.